“We know these line matrix printers are fast and can more than keep up with the volume of documentation we’re producing. But more than that, we know they’re reliable and strong, so we have little to worry about in terms of breakdowns."

Selgros has 21 cash & carry stores across Romania, four of which are in the capital city, Bucharest. Each hypermarket offers more than 24,000 food items and a further 17,000 non-food products.

Every day, thousands of customers visit the stores so speed and reliability of printers to process documents like invoices and credit notes is seen as vital. In such demanding environments, Selgros is quick to realise the benefits of its Printronix line matrix industrial printers: they’re reliable, fast and robust.

A growing business relies on proven technology

Selgros Cash & Carry has been owned since 2008 by TransGourmet Holding, a fully owned subsidiary of Coop Switzerland. Prior to that, it was run as a joint venture between Rewe Group and Otto Group since 1989. It has stores in Germany, Poland and Russia and entered the Romanian market in 2001 by opening its first hypermarket in Brasov, where it is still headquartered. Through investment of more than 15 million euros, it has since opened a further 20 stores throughout the country.

The Romanian Selgros operation employs some 5000 people and supplies caterers, traders and other SMEs. It prides itself on the freshness of its food items and the quality and competitiveness of all its product lines. It places competence at the heart of everything it does and technology plays a key role in improving its capabilities and efficiency, in both customer experience and business processing.

Challenging environments

Cash and carry stores, like many warehouses, can be pretty demanding environments, both in terms of extremes of temperatures and movement of stock so any technology used has to be resilient in such conditions.

Selgros has used TallyGenicom line matrix devices for several years and when it comes to replacing them, it does evaluate the benefits and costs of other print technology like laser, inkjet and thermal. But it keeps coming back to line matrix as it feels the technology still offers the best solution in terms of cost-effectiveness, reliability, speed and durability. Continue reading the full story by clicking here.